I�m writing from Washington, DC. Two nights ago, my family and I had dinner at a terrific Georgetown eatery called Martin�s Tavern. This morning, we went back for breakfast. And if we were staying another day - you guessed it - we�d be going back for lunch.
It has been a long time since I�ve come across a restaurant with that much �pull,� as marketers like to say. In part, it�s due to the fact that Martin�s delivers great food, attentive service, spotlessness and all the other make-or-break restaurant essentials. But that�s only part of what has kept Martin�s going strong since it opened its doors in 1933. Much of the restaurant�s success is due to terrific branding and positioning.
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